Support the cause
Mindstrong logo twitter
Event Details
Date & Time

Sunday, May 15, 2016 from 8:00 AM to 12:00 PM


Midtown Le Sporting Club Sanctuaire


Mary Etzitian
JGH Foundation
3755 Cote Sainte-Catherine, A-107
Montreal, QC H3T 1E2

Tel. : 514.340.8222 ext. 3986
Fax : 514.340.8744
Email: metzitian@jgh.mcgill.ca

Event Description

Official Event Website : www.jghmindstrong.com

Second annual CIBC MINDSTRONG fitness event raises $730,000 net in support of mental health services
at the Jewish General Hospital

Expenses limited to less than 4% thanks to committed corporate and individual citizens

The Jewish General Hospital Foundation, the Jewish General Hospital Auxiliary, and Midtown Sanctuaire held their 2nd Annual CIBC MINDSTRONG event on Sunday, May 15, at the Midtown Sanctuaire. This unique fitness and fundraising event was MC'ed by Honourary Co-Presidents Tony Marinaro, TSN690 Montreal Sports Radio Host, and Malik Shaheed, TV Host, Marketer and Social Advocate. CIBC MINDSTRONG 2016 attracted over 200 men and women – aged from 14 to well into their sixties.

Participants had the opportunity to engage at their own pace in energizing exercise sessions, including yoga, zumba, boot camp, pilates, spinning, high intensity interval training and tennis, all for a great cause: Ensuring the provision of vital mental health services to those in need in our community. Many celebrities acting as MINDSTRONG Ambassadors were also on hand during the day to encourage participants and promote the event and its cause, including:

  • Boxer Louisbert Altidor (middleweight record 4-0 as a pro)
  • Lee Haberkorn from Virgin Radio
  • Singers Isaac, Lukay, Florence K and Young Soul
  • DJ Abeille

The tone of the day was set by the Next Generation team regrouping senior high school students and their supporters who were the event's top fundraising team with $35,906 raised. Almost all members of the JGH Department of Psychiatry, headed by Dr. Karl Looper, were there in force, along with many hospital physicians and nurses . "No other event in Quebec has raised awareness and resources for mental health on this scale," said Dr. Looper. "The funds raised will help create more outreach, greater access to care, reduction of the stigma associated with mental illness, as well as timely crisis intervention for the growing number of people suffering from mental illness – all of which are critically needed. Each person who falls through the cracks is one too many."

In all, CIBC MINDSTRONG raised a fabulous $730,000 net out of gross proceeds of $760,000, and donations are still coming in. The event's silent auction alone, which featured incredible items donated by generous corporations and individuals, brought in well over $40,000. With a fundraising cost ratio of less than 4%, MINDSTRONG was one of the most cost efficient fundraising events to be held in Montreal this year. "A feat we are extremely proud of," says Larry Sidel, Vice-President and COO of the JGH Foundation and chief organizer of CIBC MINDSTRONG, "and for which we thank the many generous and committed individuals and corporate citizens who made it all possible:"

  • General Manager Diane Saucier and Engagement Director Charly Vivès and their incredible team at Midtown Sanctuaire for hosting the event;
  • Nancy Rubin, Executive Director of the JGH Auxiliary;
  • Co-chairs Jodi Mintz Ginsberg and Stacey Herman Serero as well as the entire CIBC MINDSTRONG Committee for their tireless efforts and devotion;
  • Title Sponsor CIBC
  • Champion Sponsors Bell and the Yanofsky Family
  • Major Sponsor Joie Shop
  • Triumph Sponsors Dorel, Susan Raymer and Ben Wygodny
  • Star Sponsors Pipe & Piling Supplies Ltd. and Regal Confections and all of our partners for their generosity and support.

Proceeds from CIBC MINDSTRONG will support the building of the Day Hospital of the Department of Psychiatry, the renovation of the Inpatient Psychiatry Unit, the addition of a Peer and Family Support Centre as well as many crucial mental health programs which help thousands of patients every year.

For more information on CIBC MINDSTRONG and the cause it supports, or to make a donation in support of mental health services at the JGH, please visit jghmindstrong.org or contact us at 514-340-8222, ext. 3986.